Hello, and welcome. I'm Neha. Thanks for stopping by.
Here’s a little bit about me.
I'm a Product Marketing Manager who loves the messy, interesting middle between a great product and the moment customers finally says, "Yes, this is for me."
Over the years, I've worked across healthcare, SaaS, and consumer products, launching a connected health device at CES, helping early-stage teams shape their go-to-market strategies, and even building and testing a few marketplaces of my own. I'm especially interested in how people discover products, decide to trust them, and ultimately choose to buy or use them.
My background in communications means I care deeply about how things are said, but my work today is rooted in go-to-market, customer insight, and conversion. I spend my time talking to users, mapping journeys, shaping positioning, testing pricing and messaging, and creating the sales and launch assets that help teams move faster and more confidently.
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This portfolio centers on Anna, a product I helped bring to market at CES. You'll see how I built personas, messaging, demos, and follow-up flows that supported sales, media conversations, and investor interest, and how all those pieces came together into one clear story.
Along the way, I've also built the trust layer that makes launches work. That includes things like press rooms, media kits, and e-commerce experiences for organizations like Earthjustice and MAI, the kind of behind-the-scenes work that helps people feel comfortable choosing something new. I also write occasionally about communications, media, and how stories shape the way products are perceived. You can find that here.
If you're curious, start with the background of this portfolio here or dive into the strategies and assets behind the CES launch to see my approach in action here.
Thanks again for being here. If you'd like to connect, I'd love to hear from you and explore how we can collaborate or share ideas. Please feel free to connect with me here.
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A few things I’ve built (initiated, ideated, curated, and launched):